In order to win back the losing grip in the premium hatchback segment, Tata has launched its new premium hatchback the Altroz.
Tata Altroz measures a little under 4m and can be termed as a 'small car' but it promises space, refinement and comfort of a big car. It is very special for Tata as a carmaker because it is their first model to be built on their ALFA (for Agile, Light, Flexible, Advanced) architecture. The ALFA arc is going to form the basis of a slide of new Tatas in the coming time.
This modular architecture is able to support body styles ranging from 3.7m to 4.3m in length along with the doors that open at 90 degrees.
The Altroz is the first car from Tata to get BS6-compliant engines. The variants available are 1.2-litre naturally aspirated petrol and 1.5-litre turbo-diesel engines, each aligned with a manual gearbox.
In the first look, the Tata Altroz comes across as the best-looking hatchback in the country available in the same price range. The car has a sharp look and a uniquely distinctive style which makes it sporty and edgy at the same time. The front grille is impeccably integrated with the headlamps and protrudes out as well. In the lower part of the bumper, the LED DRLs have been integrated with the fog lamps.
The design in the lowered window line at the front and the way it rises towards the rear lends a lot of sportiness to the Altroz. The rear has a dual coloured tone with a black coloured tailgate.
The dashboard of Tata Altroz is done very tastefully and with eye-catching colours and textures that multifold the richness and premium appeal of the car.
The floating 7-inch infotainment touchscreen appears appealing and is placed at a position from where the driver doesn’t need to take off eyes from the road to operate it. The user interface and touch response are very quick and fluid. The car is equipped with four speakers and two tweeters which provide good audio quality.
A wide host of information is provided to the driver through the all-new digital-analogue instrument cluster. Other than the usual readings it provides power and torque being used. The steering wheel is flat-bottomed and comfortable to hold. It provides features like audio, phone and cruise control buttons.
The seats have good cushioning and striking side support. It also has lots of space around the cabin and the door pockets to store essentials like water bottles. The glove box offers a spacious volume of 15 litres and a removable tray with cooling. A sliding armrest in the front is again a segment-first feature and does its job quite well.
The Tata Altroz is holding two airbags, ABS with EBD and all the standard safety features mandated under the recent safety regulations. The car has a high-speed alert system, driver and front passenger seat belt warning and rear parking sensors.
The Tata Altroz is offering two variants on sale - a 1.2-litre petrol Revotron engine and a 1.5-litre Revotorq diesel unit with power outputs of 86 ps and 90 ps, respectively.
The petrol motor is preferred for the speed of about 100 kmph but beyond that, it may become a bit noisy. The diesel engine, on the other hand, delivers its power efficiently once it surpasses the lag of about 1700 rpm.
Tata Altroz has a simple manual gearbox, which is paired well with the engines and provides good drivability.
The car is launched with a price range varying between Rs 5.29-9.29 lakh (ex-showroom, India), thus making the Altroz an upset in the Apple cart.
Tata Altroz is a commendable effort from the company trying to claim a share in the premium hatchback segment. The car is unquestionably a delight to look at and delivers efficiently in terms of cabin comfort, cabin design and features.